Wednesday, October 27, 2010

Get To Know HTML Before Blog

There are 3 types HTML code in your blog :

1. HTML Page Titel

Probably the most important of the visible text elements is your HTML page title. In the code, it looks like this:
<title> Dave’s Custom Bikes, Santa Cruz, California – Electric Bikes </title> On the page, it looks like this. And in the search engines, it gets top billing, usually as the bolded first line of a search results page, like this.

The page title is Eternally Important because it gets maximum exposure in the search engine results pages. If you care about getting clicks to your site, this text should be succinct and compelling, and for your best chance at conversions, it should accurately summarize the page content.

 2. HTML Meta Description Tag

The meta description tag is an example of invisible text. In the code, it looks like this: <Meta name=”description” content=”Bobux baby shoes are the original soft soled shoes with the elastomatic ankle system that makes them easy to slip on and they stay on.”> And in the search engines, it can be displayed as the description under the page title. Notice how the searched-for keywords are bolded in the search engine results.

Much of the time, however, the meta description tag is passed over, and instead, a “snippet” of the page is displayed instead. You can’t control when or where your meta description tag will display, but like your page title, it should be compelling, keyword rich, and unique for every page.

 3. HTML Meta Keyword Tag

The meta keywords tag, another invisible text element, is the place where site owners can list their keywords, including variations of keywords such as misspellings, that wouldn’t be appropriate for the visible text elements. In the code, it looks like this:

<meta name=”keywords” content=”movies, films, movie database, actors, actresses, directors, hollywood, stars, quotes”> It is rarely seen on the search engines, and that’s a good thing because it’s one of the few elements on your website that you can write specifically for the search engines and not your audience. This excites a lot of site owners, who think, “Finally! A way to talk to the search engine robots and tell them which terms I want to get my high ranks for!” But search engines prefer to make their own decisions on rank, and this is precisely why the meta keywords tag does not carry a lot of weight.

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