The shear number of inbound links to your site is very important. However, a link to your site from
a web page that is highly regarded by both a customer and a search engine as a credible page, and that links to your page with similar relevant content, is worth a 1,000 links stashed in the back of someone’s website on their links page! The problem then is getting those quality links. A target for a serious link campaign is at least one or two quality inbound links added per day. There are a number of places to go hunting links and these are discussed below.
A useful tool, and probably the best place to start, is this link harvester.. Start by going to Google and typing in your selected keyword search and record the URLs’ of the top 10 results. Next go to the links harvester and type in every one of those URLs’ to get a list of all their back links in Yahoo and MSN download the results to CSV files. Now go through the list you create and if appropriate seek a link from every one of these pages.
Directories
The authoritative value of the web page from where the link comes from is important, and there is no better place to start than industry specific directories. Some key travel directories are:
Other important directories which it should be ensured that your website is listed in are:
• DMOZ
• Yahoo
• JoeAnt
• Gimpsy
• Craigs List
Before submitting your site in a directory ensure that yout onsite SEO has been completed as per
the outline plan above, including checking all links etc are working within the website Research each
directory or search engine and its categories individually to ensure you submit the site to the
correct area it is very difficult to change afterward. Research the best description for each
directory to match other websites that have already been accepted, but also make sure it is unique don’t stock use the same description for every directory. Submit the home page and wait for that to be listed before submitting internal web pages but don’t ignore the importance of listing internal pages. Finally, consider paying for expedited submissions, don’t use automated software and don’t over submit check that your site is not already listed.
Authoritative sites
Again harping on about the value of the authoritative link, but moving away from the more mainstream directories links can be searched for from unusual authority sites such as public libraries. Wikis are important places to have links of high quality. To find wikis regarding your keywords type: “keywords” inurl:wiki into Google. Wikis are websites where anyone can update content and you can contribute to this content with your website address if appropriate.
Content Specific Partners
The real task exists in getting links from industry partners on high quality pages with similar content, and even more preferably with the anchor text that is your keywords that links to your pages with that content. Achieving this is a monumental task. The first place to start is to devise a programme that other sites will link to your website as part of some level of recognition. These companies could be sent a logo, or onsite award, or similar that they can put on their website promoting you. Think
about a programme that gives independent acknowledgment for them and in repayment you receive the inbound link.
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