A website site map has always been seen as a necessary from a users point of view, but recently the importance of a site map was kicked up a gear when Google and other search engines allowed the submission of your site map directly to their servers to assist them in identifying which parts of your website that should be indexed. Some search engines will not index a page that can not be reached either in the normal course of navigation or even directly from the home page. Google however, will access and index these pages by following your site map. There is a particular format for the site map (which is produced in XML) and they should include a priority weighting on the pages to indicate the importance of the content (keywords) and also notification of the regularity of changes made to the pages.
Every time the site is updated the site map should also be updated. If Google (or any other search engines for that matter) follow the site map to nonexistent pages and links they will certainly devalue the site and may even stop returning to the site for some time. There are automatic tools to keep the site map updated, including RSS feeds of new content.
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Tutorial Linking In-Site, Outbound and RSS Feeds
The goal of an Internet Marketing Strategy is to create a perception of authority and credibility. The use of anchor text and in-site links is an important element of search engine optimisation and one that is increasingly done well on all websites, as it is so easy to institute. Anchor text refers to the text that is used as a link to somewhere else. So rather than using the words click here, the link is put onto
the specific relevant text. Search engines place quality weight against the keywords which contain
links. But, an important corollary is that search engines will also discount the link and the keyword if the link does not go to relevant content! Make sure that the link goes to the content with the same keywords, preferably straight to a heading containing the keyword that was used in the link.
Links contained in your content to other parts of your site also provide secondary guides to those pages for search engines. Dynamic menus, expanding menus, and images within menus all pose problems for search engines to follow and the use of in-site linking within the content can navigate
the search engine to those pages instead. The goal of the Internet Marketing Strategy is create the perception of authority and credibility. One of the accepted methodologies (from both a reader and a search engines point of view) is to provide outgoing links to valuable resources.
Like in-site linking the valuable rule is to use quality keyword anchor text as part of the link and most importantly to only link to relevant content directly within the site your are referencing. A handful of high quality outward links to similarly high quality sites increases your sites search engine rankings for the keywords causing the links. Some warnings: ensure the website you are linking to is refutable called being associated with the right neighbourhood; and ensure the content you are linking to is relevant to your users and that the site is not using any illegal search engine tactics that may devalue your site by association the Google Page Rank is a good reference point for the quality of the site and pages you are linking to.
In the same way as outbound links reaffirm a sites credibility and authority on a particular subject so to can inbound RSS feeds build up your websites content for particular keywords. Like outbound links the content must be relevant and also credible. Travel companies, particularly backpacking companies are in an enviable position of being able to draw on the vast number of Travelogues that
travellers produce often talking about a company. or product This content can be fed into a website via inbound RSS feeds.
The important point is to only use the inbound content as a supplement to your own content, rather than as a replacement or Google will see these pages purely as link pages. The inbound feeds are designed to add third party weight to the value of your keyword optimised content!
Optimisation Site and Blog with Social Bookmarking
The social Internet is a factor of the Internet in a very short time social orcommunity elements have completely gone mainstream. At the minimum a website optimisation programme should facilitate social bookmarking. According to Wikipedia:
“In a social bookmarking system, users store lists of Internet resources (usually webpages), which they find useful. These lists are usually accessible to the public, and other people with similar interests can view the links by category, tags, or even randomly. They also categorize their resources by the use of informally assigned, user-defined keywords or tags. Most social bookmarking services allow users to search for bookmarks which are associated with given "tags", and rank the resources by the
number of users which have bookmarked them. Many social bookmarking services also have implemented algorithms to draw inferences from the tag keywords that are assigned to resources
by examining the clustering of particular keywords, and the relation of keywords to one another.”
To make bookmarking your site easier you should provide the links to the main bookmarking sites pre coded to take your web page URL and suggested keywords directly into the social
bookmark site. Some examples are:
1. Del.icio.us
2. Digg
3. Reddit
4. Blinklist
5. Newsvine
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