Wednesday, June 22, 2011

Tracking Affiliate Marketing

Tracking is the lifeblood of affiliate marketing. If you are not accurately tracking traffic to your website and the conversions that result, your income will suffer. Therefore, to protect your investment, it's important to do two things:

a. You should work with a partner you trust, whether it is an individual merchant or an affiliate network. 

b. You need to understand the process, and the intricacies, of affiliate tracking.

  
Having a solid grasp of the latter will help you understand the potential causes of reporting discrepancies between yourself and your partner. Subsequently, this in turn will help to minimize potential strain between you and your partner over differences in reporting. Additionally, each merchant and affiliate network will track and report commissions differently, and those differences will be subtle. You should understand these subtleties as well as the level of reporting provided to affiliates. so the amount of transparency provided between the conversions generated and the commissions paid match as closely as possible and if, they don’t match, provide as much justification as technologically possible.

What follows is an overview of the major components of affiliate tracking. We'll show you how commissions could be impacted by tracking limitations and/or the tracking-related logic instituted by your merchant or affiliate network. This content will provide you with thion to woe foundatrk more closely with your affiliate partners and ultimately spend more time driving quality conversions rather than bickering over conversion rates.

Here are some ways in Tracking : 

1. Tracking Components

2. Tracking Pixels

3. Tracking Failure Points

4. Tracing Pixel Plscement

5. Tracking Testing

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