Search Engine Google's Answer Below
Taken as a group, the major non Google search engines that we’re about to discuss make up a larger percentage of the search market than Google, which means they deserve your attention. This is even more true if your organization is looking for an edge in a special area such as shopping, local, or mobile search. Non Google search engines allow you to fill out your website’s presence so that it is not overly dependent :
on rankings on a single site (what was that expression, something about eggs…and a basket?).
Now, we’ll fill you in on what you need to know about the search engines other than Google:
1• Yahoo!
2• MSN
3• AOL
4• Ask
5. Bing
Yahoo Search
Yahoo! (yes, the exclamation point is part of its name a bane to copy editors everywhere) is one of the oldest and still one of the best-known search engines. Already an established presence when Google was still in diapers, Yahoo ! has now settled into the number two spot. Nevertheless, with its considerable legacy and the muscle to expand its offerings through major corporate purchases (the most recent acquisition of popular
social bookmarking site delicious shows that Yahoo ! is in tune with trendy new directions in search), Yahoo! is a force to be reckoned with. Table below shows you handy Yahoo ! facts for SEOs.
An important point to keep in mind is that Yahoo !’s market share as listed in Table 4.2 includes searches in Yahoo ! properties and “channels” such as news, shopping and sports. That means Yahoo!’s percentage of “standard” organic searches might be lower than the number implies. Still, Yahoo!’s healthy share of traffic will come in mighty handy if your Google juice fails you.
MSN Search Engine
In case you didn’t know, MSN is a property of a quaint little organization known as “Microsoft Corp.” MSN is not, shall we say, a favorite among SEO pros. In forum postings, blogs, and websites, SEOs and website owners complain bitterly about long waits for spidering, irrelevant and spammy results, and a market share number that some believe is inflated by the fact that MSN.com is the default browser home page for
many computers.
Though it was very late in creating its own independent search results (as recently as 2005, MSN was still showing results from the Yahoo! database), MSN still has a chance to exceed expectations by leveraging its bulk. Check out the MSN facts in Table below .
MSN’s PPC service, called MSN ad Center, is currently in beta and scheduled to be fully operational in June 2006. MSN could put up some serious competition to the
current wonder twins of PPC, Google AdWords and YSM. Early reports say that the new service will offer much more targeted sponsorships, with the capability for advertisers to select specific audiences by age, gender, location, and time of day.
AOL Search Engine
The most important thing to know about AOL is that it uses the Google database for search results. That means, from an SEO perspective, AOL can be safely ignored. See Table Below for basic facts about AOL. AOL may continue to score a respectable share of the search market, but we don’t think AOL will be generating its own independent search results anytime soon. Because of that, we won’t say another word about AOL in this book. Want to do well on AOL? Do well on Google (or whoever else AOL partners with in the future). ‘Nuff said.
Ask Search Engine
In a move that had hundreds of SEO industry wags shouting, “It’s about time!” Ask has dropped Jeeves the butler from its branding, and is redefining itself as a Google like search engine, with a clean, search-focused interface. Most important, Ask’s previous focus on “natural language” queries such as “who is the prime minister of Kazakhstan?” has given way to a focus on more standard keyword-based queries such as “prime minister kazakhstan.” See Table below for basic facts about Ask. With no website submittal process and little market share as of now, Ask receives little attention from the SEO industry, and rightfully so. However, we like its prospects for the future. Its business strategy seems to be floating in limbo, but the SEO world agrees that the search results are excellent, and that certainly bodes well. Now that you’ve got a handle on the top search engines, we’ll discuss the elements that influence their rankings.
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